Quicker Results Delivered by the Trusted PPC Management Company in Ottawa

Need results fast? Then PPC Marketing (Pay Per Click) is the way to go. It’s a cost-effective way, if done correctly, to drive more business to you today and long into the future. Our Google Certified PPC experts will get your phone ringing, the emails coming in and customers walking in your front door – all at a price your business can afford. Extra employees to handle the increased demand – not included.

Here at WebWaves.ca, we make sure every bid pays off.  We get the most out of your campaigns by creating a consistent, compelling ad messaging that includes the right keywords. We test and analyze the campaign, and continuously optimize it until we get the results you desire. There’s nothing more satisfying to us than seeing your business grow day by day.

Call us today, and partner with the most trusted PPC management agency in Ottawa.

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Target What Matters

Laser focused targeting to bring results – right now!

Breathtaking Results

Watch your business grow right before your eyes.

Results Dashboard

Check up on us any time, from anywhere, in real-time with your own personalized dashboard.

WHY SHOULD YOU DO PPC ADVERTISING?

Pay Per Click Mouse Cursor

Unlike other digital marketing techniques, PPC marketing shows immediate results. Plus, you only pay when an interested shopper clicks on your ad. Moreover, with us by your side, we’ll make sure that every click you pay turns into a strong lead.

PAY PER CLICK OR SEO?

When you run an SEO campaign, you often have to wait for several months before any of your target keywords hit page one of Google organically and consistently. PPC advertising, however, shortens that timeframe significantly. Bid for a keyword on a Google Adwords campaign, and you’ll likely see that keyword hit the top position in a matter of days. Then, all the other great things will quickly follow: high website traffic, increased conversion rates, and more new customers ringing your phone.

Doing your own PPC marketing, however, can be too overwhelming. Fortunately, we’re here to help. With our Google Certified PPC experts, your campaign is in good hands.

PAY PER CLICKSEO
Paid ResultsOrganic Results
Immediate ResultsConsistent Results
Short TermLong Term

PAY PER CLICK OR SEO?

Pay Per Click Ads
Pay Per Click Google Search Results

PAY PER CLICK OR SEO?

Pay Per Click Local SEO
Pay Per Click Organic SEO

PAY PER CLICK

In-Map Ads

Reach customers looking for your business on Google Maps.

Pay Per Click Desktop In Map Ads
Pay Per Click Mobile In Map Ads

PAY PER CLICK AD EXTENSIONS

Improve Visibility And Add Value To Your Ads

TWO KINDS OF AD EXTENSIONS

Pay Per Click Desktop Ad Extensions
Pay Per Click Mobile Ad Extensions

Desktop

Mobile

Pay Per Click Location Extension

PAY PER CLICK EXTENSIONS

Location Extension

Shows your business address, phone number, and a map marker with your ad text.

How It Benefits Your Business

  • Helps people find your exact business location.

  • Drives more foot traffic.

  • Provides customers with more detailed information about your business.

Pay Per Click Sitelink Extension

PAY PER CLICK EXTENSIONS

Sitelink Extension

Shows links to specific pages on your website, providing customers with quick access to what they’re looking for.

How It Benefits Your Business

  • Provides you with more ways to convert customers.

  • Makes your ads stand out on the Google Search Network than those without this.

  • Direct customers to specific pages on your site.

Pay Per Click App Extension

PAY PER CLICK EXTENSIONS

App Extension

Allows you to link your mobile or tablet app by showing a link to your app below your text ad.

How It Benefits Your Business

  • Encourages more customers to download your app.

  • Link corresponds to the type of device your customers are using.

Pay Per Click Seller Ratings Extension

PAY PER CLICK EXTENSIONS

Seller Ratings

Shows a combination of information and reviews next to your ads and primarily reflects the customers' overall consumer experience with your business.

How It Benefits Your Business

  • Connects customers with reviews from seller ratings websites and reputable sources.

  • Helps your business drive quality leads.

  • Increases your ad performance on the Google Search Network.

Pay Per Click Callouts Extension

PAY PER CLICK EXTENSIONS

Callouts Extension

Shows additional text that lets you provide detailed information about your business, including the products and services you offer.

How It Benefits Your Business

  • Provides you with a short blurb to highlight product or service features.

  • Makes your ads more convincing.

  • Shows what is unique about your business.

Pay Per Click Location with Directions Mobile Extension

PAY PER CLICK EXTENSIONS

Location with Directions

On mobile, Location includes a link with directions to your business.

How It Benefits Your Business

  • Makes it easier for customers to locate and get to your business.

  • Makes your ads stand out on the Google Search Network.

Pay Per Click Click to Call Mobile Extension

PAY PER CLICK EXTENSIONS

Click to Call

Displays a clickable call button with your ad.

How It Benefits Your Business

  • Makes it easier for customers to call your business on-the-go.

  • Calls can count as conversions.

  • Increases your clickthrough rate.

PPC + SEO = RANKING SUPREMACY

Pay Per Click and SEO
  • Exposure from PPC and SEO means better brand visibility in search results.

  • Keyword Data from PPC can be used to leverage SEO campaigns.

  • What works for PPC, may work for your SEO strategy.

PPC FOR SMALL BUSINESSES

Pay Per Click Small Business Again Background
  • Measurable Results

  • Cost-Effective

  • Quick turnaround time.

WHAT DO YOU GET FROM PAID ADS

  • TAILOR-FIT STRATEGY

    We create a strategy based on your business goals.

  • THE RIGHT CLICK WITH THE RIGHT AD

    We drive results with effective text ads and remarketing graphics.

  • OPTIMIZED TO GET THE BEST RESULTS

    We test, monitor, and optimize to get the best results for your PPC  campaigns.

WHY CHOOSE US?

Pay Per Click Keywords and Strategies
Pay Per Click High ROI
Pay Per Click Google Partner

We find the right keywords and strategies because we understand your business.

We drive high ROI by constantly optimizing and finding new opportunities.

Our certified PPC specialists are Google Partners with a decade of experience in SEO and Paid Ads.

MONTHLY REPORTING

  • Monthly Setup Report

  • Monthly Performance Report

  • Integrated PPC Dashboard Reporting

Pay Per Click Monthly Reporting

Pay Per Click Marketing Plans

We offer custom built, fully-optimized landing pages, all the way up to full management of large PPC campaigns. Done correctly, like our on-staff Google Certified experts do, PPC will make your business money month after month. Once you see the results you’ll never want to stop.

 

Here at WebWaves.ca, we recognize that no two clients are alike. We tailor PPC campaigns to meet the unique needs of your business. Also, we have come up with PPC marketing plans that match your business size and advertising budget, as well.

Check out our four available PPC marketing plans below.

Optimized Landing Page

$

  • Two pages of Landing Page creation based on Conversion Optimization principles
  • Created on Unbounce, connected to your site or created with WordPress
  • Delivered in 3 to 5 days
  • Contract Required? Never, ever. We pinkie swear.

PPC Small

$$

  • Dashboard to track your campaigns in real time
  • Budget: Up to $3,000 monthly
  • Keywords: Up to 200
  • Ad Groups: Up to 20
  • Ad Texts Created: 6
  • Reporting: Monthly
  • Bid Optimization: Twice Weekly
  • Retargeting/GDN: Additional Setup Fee
  • Landing Page Analysis: Free
  • Landing Page Optimization and Setup: Additional Setup Fee
  • Google My Business Optimization (if needed): Yes
  • Ads on Map Search (if needed): Yes
  • Contract Required? Never, ever. We pinkie swear.

PPC Medium

$$$

  • Dashboard to track your campaigns in real time
  • Budget: Up to $5,000 monthly
  • Keywords: Up to 300
  • Ad Groups: Up to 30
  • Ad Texts Created: 12
  • Reporting: Monthly
  • Bid Optimization: Twice Weekly
  • Retargeting/GDN: Free
  • Landing Page Analysis: Free
  • Landing Page Optimization and Setup: Additional Setup Fee
  • Google My Business Optimization (if needed): Yes
  • Ads on Map Search (if needed): Yes
  • Contract Required? Never, ever. We pinkie swear.

PPC Large

$$$$

  • Dashboard to track your campaigns in real time
  • Budget: Up to $10,000 monthly
  • Keywords: Up to 500
  • Ad Groups: Up to 50
  • Ad Texts Created: 20
  • Reporting: Monthly
  • Bid Optimization: Three Times Weekly
  • Retargeting/GDN: Free
  • Landing Page Analysis: Free
  • Landing Page Optimization and Setup: Additional Setup Fee
  • Google My Business Optimization (if needed): Yes
  • Ads on Map Search (if needed): Yes
  • Contract Required? Never, ever. We pinkie swear.

Frequently Asked Questions

1. What is PPC?

Pay Per Click (or SEM – Search Engine Marketing in Google’s parlance) is a type of advertising strategy that directs traffic to your website from an ad that you paid a search engine or host website to post. It is basically the amount of money spent to get your advertisement from a search engine or website that you don’t own to be clicked.

Types of PPC campaigns are:

– Search Adwords Campaign
– Remarketing on the Google Display Network

2. Who should use this package?

Small Business who want to improve their online presence on Google and show their products to those people who are looking for them.

3. What does it do for my business?

It improves your online presence on Google search and increases the chance of targeting the right customers at the right time.

4. Does it put my ad on the top page of Google every time?

No, and in most cases, you wouldn’t want it to be. The Google AdWords system does not just take into account the bid price when arranging the sponsored ads. The position of any ad takes into account over one hundred different factors including your quality score, volume of clicks, and website & content relevancy, enabling Google to deliver the right results to end users and empowering smaller advertisers to compete with other advertisers who have much higher budgets. If any company or agency was to offer you top spot or guaranteed positions our advice is to run because it’s simply not possible!

5. Will it ensure sales and leads to our business?

No. Just like any type of advertising, Google AdWords can never guarantee any sure sales or customers. Once your ads are posted on Google Search we can no longer control the decision of your potential customers. The most that we can do is target the right people at the right time. And the rest is upon their discretion.

6. Do I need to have an existing Google AdWords account to avail of the service?

No. That’s the good thing when you work with a premier pay-per-click management company in Ottawa. We can set up your Google AdWords account and then link it to our AdWords manager account.

7. I already have an existing Google AdWords account. Do I still need to pay for the setup fee?

It depends. If you have PPC campaigns that are already running and only minimal changes need to be made, the setup fee is waived. If you have an account but the campaigns still need to be setup or there are a lot of settings that need to changed, then you will need to pay the setup fee. Please contact our Project Manager for a FREE PPC Proposal and Landing Page Analysis.

8. Are landing pages always recommended, or can I just use my homepage?

A great landing page is critical for any PPC campaign to be effective. People clicking on your PPC ads are more likely to have a strong purchase intent compared to general browsers, that’s why the landing page needs to be optimized to meet their expectations. We offer free landing page analysis along with our proposal, and landing page optimization & setup for an extra fee.

9. Do I have access to the PPC Campaign that you are going to create?

Yes. We offer transparency compared to other agencies to assure that you are getting the right data and you can see the performance of the campaign anytime you want.

10. Why do I need PPC when I have SEO?

Any SEO campaign done in a safe, organic way will take some time to rank. A business could utilize PPC to advertise on the search page for the same keywords while the SEO campaign is still gaining momentum.

PPC is also useful if you want to maximize the search page. There are different businesses located on the search page. To fully maximize it, use PPC.

Finally, while it is impossible to rank for a competitor’s brand organically, this is common practice in an AdWords campaign.

11. Can I do PPC without SEO?

Yes, as PPC is not SEO dependent, it does not rely on Google search algorithms. It’s an advertising campaign that takes advantage of Google’s nature as a search engine.

Unlike SEO, PPC will never generate free traffic because Google is ranking you based on your ad spend and not the quality of your site. SEO is an investment in the quality of your site and not just an investment in gaining organic rankings.

12. Can I target my competitor’s keywords?

Yes. With PPC, you can target the competitor’s keywords. Unlike with SEO, where you’re limited to the keywords on your website. Targeting your competitor’s keywords is ideal for new businesses because you want to target people who are looking for the same business as yours or have the same type of service.

Frequently Asked Questions