Leveraging your social media platforms with your strategy helps boost your website’s position in search engines. It has become critical to use the right social networking site to increase brand awareness in today’s digital landscape.
Google may have pointed out that it doesn’t consider social media signals directly in the ranking of websites, but the platform can still increase your brand’s prominence.
The expertise of a social media marketing company can ensure that you get the results you need. Whether you aim to get more customers or recognition for your brand, social media integration in your local SEO will yield results.
Finding the Right Social Media Platform
The Pew Research Center reports that Facebook remains the top social networking site, followed by Instagram (35 percent) and Pinterest (29 percent). Snapchat ranks fourth while LinkedIn (25 percent) and Twitter (24 percent) lands fifth and sixth, respectively.
These figures can help you choose which one can improve your local SEO campaign. If you know what you want to achieve on social media, you can easily define a strategy in selecting the right social networking site. How do you start?
Find out which social media platforms your customers frequently use, and engage them, or as Moz puts it, “fish where the fish are.”
Once you find the right site, build a strategy that meets with the purpose of the platform. For example, most businesses use Facebook to develop brand loyalty and turn to Twitter or LinkedIn to acquire customers.
From Social Media Networks to Conversion Platforms
It’s important that you consider which social networking site best fits your business and your products and/or services. For example, Facebook is a personal network which people use to catch up with friends. Twitter is where most live-streaming and news sharing happens.
LinkedIn, on the other hand, is a business-focused platform. Instagram, Pinterest, and Tumbler mainly use images while Skout and Foursquare are location-based networks.
You don’t need to create social media profiles for all social networks. It’s critical that you choose the ones that best represent your brand. Make sure that it’s effective in increasing your social media presence.
Ninety-three percent of online experiences start with a search engine. If your potential customers talk about your brand on social media, chances are, these profiles of yours may pop up on the ranks of the search engine.
As soon as you know which social networking site you’ll be using, let your clients know where they can find you by using the following:
- Like us on Facebook
- Follow us on Twitter
- Find us on Foursquare
- Subscribe to our YouTube channel
It’s essential that you choose the social networking site where you can generate the most relevant and qualified traffic online and offline. We can help you with that.
Our tried-and-tested techniques for local SEO will help bring more customers. With our five-phase approach, expect to maximize the potential of your website as we enhance your reputation and establish consumer trust.
Give us a call today so we can help you out.